Doing Business with the Netherlands and Dutch Business Culture

What You Will Learn:

  • Some basic facts about the Netherlands and the Dutch.
  • Dutch business culture compared to the surrounding countries.
  • Practical tips on doing business with the Netherlands.
  • The difference between the Netherlands and Holland.

Let’s Start With the Last Point: Holland versus the Netherlands

In this hilarious 4 minute video, the differences between what is meant with the Netherlands and Holland are well explained:

Basic Facts About the Netherlands

  • The Netherlands, also known as Holland and part of the Low Countries or Low Lands.
  • Population 17+ million (2019 estimate).
  • Area 41,543 square kilometers (16,040 square miles).
  • GDP (according to the IMF): $912,899 (only preceded by Spain, Italy, UK, France & Germany in Europe)

Why does GDP get a place in the basic facts? Because we’re talking about doing business with the Netherlands. Should you want to know more facts and figures, check out this link.

Dutch Business Culture

When we’re looking at the first four primary dimensions of culture the Dutch score as follows, compared with a couple of other countries in the world.

HierarchyLoyaltyGoal OrientationPredictability
The Netherlands34811750

As you can see in this short sample, only Sweden follows the same cultural pattern as the Dutch do. All the other countries differ in one or more dimensions.

So, is doing business with the Netherlands comparable as doing business in Sweden (or Nordic culture in general)?

The answer is yes; Dutch business culture is very comparable with Nordic business culture.

Let’s go over each dimension and see what the impact is on doing business in the Netherlands.

dutch business culture Water


In the Netherlands, the boss is only functionally different from his subordinates. It is normal and easy to approach your boss and usually, there is a so-called open door policy, making your boss readily available for questions you might have.

In general the Dutch are born with an “authority conflict“; meaning that anything that “smells” of a hierarchical discrepancy is disliked. In addition, if the boss puts a request to one of his/her subordinates, it is often met with the question “Why?“.

Loyalty (or Individualism)

The Dutch score high on this dimension. Comparable to other West European countries. They are very individualistic and many things are organized around their agenda; A spontaneous meetup is generally rare.

The Dutch business culture is very task driven and a lot less relationship-driven compared to India and China. This might make them seem as superficial by more collectivistic cultures. Within the work-context, this means that a lot is done “by the clock“.

Goal Orientation

Doing business with the Netherlands and the Dutch is much more Process driven than it is Goal Oriented, as it is in the other countries in the table above (with the exception of Sweden).

One important implication is that Dutch business culture doesn’t know any “heroes” or people that “stick out“; either on a company/organization level or in general in Dutch society. A famous Dutch saying is “Just act normal, that is crazy enough” (doe maar gewoon, dat is gek genoeg).


A score in the middle. Which means that the Dutch like a certain amount of structure and rules, but also not too many.

Dutch Business Culture and some General Points

  • The main task of a Dutch manager is to make sure that his subordinates enjoy their work and workplace.
  • When doing business with the Dutch, don’t brag about yourself, your product or your company. The Dutch don’t like that.
  • Rules are seen as general guidelines and not as strict rules as they would be in Germany.
  • Big is not necessarily Better.
  • The Dutch have an opinion about everything. Even if they do not have an opinion.
  • Authority is frowned upon.
  • Too much positive feedback is seen as suspicious.


Doing business with the Netherlands is generally seen as easy and transparent. Also when it comes to official rules and regulations. Dutch business culture is different from other cultures in the world, with the exception of the Nordic countries.

If you want to be successful it makes sense to prepare yourself.

Want to read other articles that might be helpful?

Get a Taste of How Chris Presents, Watch his TEDx Talk


10 + 1 =

call culture mattersCall Direct: +32476524957


whatsapp culture matters directlyWhatsapp: +32476524957

Book Chris Smit as a Speaker

If you're looking for an Engaging, Exciting and Interactive speaker on the subject of Intercultural Management & Awareness you came to the right place.

Chris has spoken at hundreds of events to thousands of people on the subject of Cultural Diversity & Cultural Competence.

What Others Say About Chris:

  • “Very Interactive and Engaging”
  • “In little time he knew how to get the audience inspired and connected to his story”
  • His ability to make large groups of participants quickly and adequately aware of the huge impact of cultural differences is excellent”
  • Chris is a dedicated and inspirational professional”

His presentation can cover specific topics, or generally on Cultural differences.

Duration of any presentation can vary from 20 minutes to 2 hours and anything in between and are given World Wide.

Book Chris now by simply sending an email. Click here to do so.

  • % of People Rating a Presentation as Excellent 86% 86%
  • % of People Rating a Presentation as Practical 89% 89%
  • % of People Rating a Presentation as Applicable 90% 90%
Register for our Webinar

Register for our Webinar

Register for this FREE 30 minute Webinar and understand Cultural Differences better

(Maximum 40 people can register, so hurry!)

Date: November 5, 2020 (hours will depend on your location)

You're registered...

Share This