by Peter van der Lende | Oct 4, 2021 | General
Cultural Differences Between North and South America: The North is Not the South Well, of course, the north is not the south in any context, certainly not in terms of geography. In terms of doing business, none of us are really interested in geography and distance by...
by Peter van der Lende | Mar 8, 2021 | Business, Countries
How to Adapt to a Different Culture [4-min read] A few years ago, I wrote an article called: “When in Rome…Act Normal.” It related to a visit by Dutch Prime Minister Mark Rutte to Atlanta as part of a trade mission. When he took the podium to address an...
by Peter van der Lende | Dec 10, 2020 | Business
International Business and Cultural Diversity (part 2) [4-min read] International Business Development Is … International “The Dutch like Italian Pizza and the Italians like Dutch football.” With this unforgettable quote, the former Dutch CEO of KLM...
by Peter van der Lende | Feb 27, 2015 | Uncertainty Avoidance
The Individual Risk Taker Uncertainty Avoidance is one of Professor Geert Hofstede’s dimensions to describe national cultures. The index reflects the extent to which members of a society attempt to cope with anxiety by minimizing uncertainty through applying (new)...
