How Culture Matters in Retail Business

Culture Matters in Retail​ [4-mins read] I am strongly convinced that nothing (!) is culturally neutral. Not even humor. If nothing is culturally neutral then Retail isn’t either. This makes the case that culture matters in retail too. It is not a training that...

International Management and Managing Expectations

What is International Management? Checking the online encyclopedia Wikipedia does not give an answer (the page does not exist!). Still, in Cultural Awareness Training, it is a real important issue. How do you manage internationally and/or how do you manage the...