About This Week’s Guest
Dr. Joe Cobbs
Joe Cobbs is Associate Professor of Sports Business at Northern Kentucky University, and co-founder of KnowRivalry.com.
Research, teaching, and industry engagement in the Department of Marketing, Sports Business, and Construction Management.
Specialties include team rivalry, international sponsorship, and the business of Formula One racing.
“The Olympic games are also about politics.”
His tips to become more culturally competent is:
- Read about other cultures and/or watch documentaries.
- Travel. Although this requires a budget, it is obviously the best way to experience another culture.
- If you can’t travel, you can always meet people from your own community that are from a different part of the world or have a different background.
Links that are mentioned in this episode:
- Website: http://knowrivalry.com/
The Culture Matters Podcast on International Business & Management Podcast
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