About This Week’s Guest

Dr. Joe Cobbs

Joe Cobbs is Associate Professor of Sports Business at Northern Kentucky University, and co-founder of KnowRivalry.com.

Research, teaching, and industry engagement in the Department of Marketing, Sports Business, and Construction Management.

Specialties include team rivalry, international sponsorship, and the business of Formula One racing.

“The Olympic games are also about politics.”

His tips to become more culturally competent is:

  1. Read about other cultures and/or watch documentaries.
  2. Travel. Although this requires a budget, it is obviously the best way to experience another culture.
  3. If you can’t travel, you can always meet people from your own community that are from a different part of the world or have a different background.

Interview Links

Links that are mentioned in this episode:

  • Website: http://knowrivalry.com/

The Culture Matters Podcast on International Business & Management Podcast

Culture Matters Podcast (on international business)Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, and get the Global perspective here at the Culture Matters podcast on International Business.

We help you understand Cultural Diversity better by interviewing real people with real experiences.

Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast.

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Chris Smit
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We're looking for new Podcast Guests!

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