In This Article
Culture Matters and Cultural Differences are No Priority
Some people get it and… most don’t: Culture Matters.
The other day I received the request if I could come and speak at a networking event organized by a hotel which is part of an international hotel chain. This “speaking” or “Lecturing” is something I do quite often. Most of the times as the event topic but this time it was to get more people to the suggested networking event. A speaking engagement usually is anything between 45 minutes to two hours. Always interactive and engaging.
Together with the organizer we decided on an objective of my presentation and all the other logistics involved. I put, what we talked about, in a proposal and sent it off to him.
A week later he called me to tell me that Head Quarters didn’t think it was necessary to pay attention to Cultural Differences and that they were not willing to free up budget for this…
So, you’re working as an international hotel chain. Where the majority of your clients are international… and you don’t think culture matters?
What Gets Measured Gets Done
I think this paragraph title was coined by Tom Peters. What gets measured, gets done. This is also true for culture matters.
But I haven’t seen one company in my 20+ years of experience in this field that actually does this.
What do I mean with measuring the impact of culture matters? Let me explain. When you work internationally or with people from different cultures the following can happen:
- Teamwork suffers (because you think your “foreign” colleagues are stupid (of vice versa).
- (Technical) information isn’t shared enough. Because you don’t trust each other.
- Innovation suffers (because of the above).
- Time to market takes longer (because of the above).
- Mutual distrust.
- The good people leave.
Not all these issues will happen at once (although they might as well) but they are typical for organizations working with different cultures.
For one, all of the above will cost more time. And time is money. In addition, if (the good) people leave, it’s also costly. Like I said, in my 20+ years of experience I haven’t seen any company that is calculating the impact of all this. Nor the expense of hiring a new person because one other person leaves out of being culturally frustrated.
Pizza for Culture Matters
Of course I realize that I suffer from professional deformation; for me everything can be lead back to cultural differences.
And I also realize that is not the case.
So I see it as this metaphore:
Culture matters are a piece of the total business-pizza. All slices take up part of the bigger picture. So you can have slices for:
- Financial resources
- Human resources (how many people and the quality of people working)
- Legal restrictions
- Market conditions
- And… Culture Matters
The combined slices make up the whole pizza. And Culture Matters is definitely a part of it. What would you say if your next pizza was missing a slice? What if the response from the pizza-maker was “That slice? That’s not a priority…“.
Don’t make the same mistake as this hotel chain did. DO pay attention to cultural differences. Remember, Culture Matters.
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Peter van der Lende
Peter van der Lende has joined forces with Culture Matters.
Having had years and years of international business development experience joining forces only seemed logical.
Peter is born and raised in the Netherlands but has lived in more than 9 countries of which most were in Latin America.
He currently lives in Atlanta, Georgia (USA) with his family.
You can find out more at https://expand360.com/
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- Cultural Differences in International Business Development (part 1) - 13. November 2020
- 145: International Business Development Podcast - 20. October 2020