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Cultural Differences with Sarah Williams
Sarah Williams is a Business Growth Strategist and Founder of Leading Culture. With over 20 years of experience helping businesses grow with purpose, profit, and people at the core, she’s known for transforming underperforming operations into thriving, high-performing companies.
She works with ambitious business owners — from family-run firms to $100M+ enterprises — to strengthen strategy, realign leadership, and build cultures that drive innovation and performance. Her approach is practical, grounded, and focused on real results.
A key part of her work is navigating cultural differences within teams and across organizations. She shows leaders how cultural differences shape communication, motivation, and decision-making — and how to turn them into a strategic advantage.
At the heart of her work is the belief that culture isn’t soft — it’s the oxygen that keeps business alive. Combining sharp strategy with a deep grasp of human behavior, she helps leaders simplify complexity and leverage cultural differences to unlock what’s next.
Sarah’s tips to become more culturally competent are:
- Language; understanding conditions; be aware of the traditions; ask people, what do they do?
- Perspective: really understand the other person’s perspective; stand in someone else’s shoes.
Links mentioned in this episode are:
Want to avoid the most common mistakes when working internationally? Read this article.
Cultural Differences with Sarah Williams
More stories and culture can be found here.
The Culture Matters Podcast on International Business & Management Podcast
Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, and get the Global perspective here at the Culture Matters podcast on International Business.
We help you understand Cultural Diversity better by interviewing real people with real experiences.
Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast.
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Book Chris Smit as a Speaker
If you're looking for an Engaging, Exciting, and Interactive speaker on the subject of Intercultural Management & Awareness you came to the right place.
Chris has spoken at hundreds of events and to thousands of people on the subject of Cultural Diversity & Cultural Competence.
This is What Others Say About Chris:
- “Very Interactive and Engaging”
- “In little time he knew how to get the audience inspired and connected to his story”
- “His ability to make large groups of participants quickly and adequately aware of the huge impact of cultural differences is excellent”
- “Chris is a dedicated and inspirational professional”
In addition, his presentations can cover specific topics cultural topics, or generally on Cultural differences.
Presentations can vary anywhere from 20 minutes to 2 hours and are given worldwide.
Book Chris now by simply sending an email. Click here to do so.
Read more about what Chris can do for you.
- Percentage of People Rating a Presentation as Excellent 86%
- Rating the Presentation as Practical 89%
- Applicability of Chris' presentation 90%
About Peter van der Lende
Peter has joined forces with Culture Matters.
Because he has years and years of international business development experience joining forces therefore only seemed logical.
Being born and raised in the Netherlands, he has lived in more than 9 countries of which most were in Latin America.
He currently lives in Atlanta, Georgia (USA) with his family.
You can find out more at https://expand360.com/
Or find out what Peter can do for you here.
His education is in Organisational Psychology and he has lived in the USA, the Netherlands, and currently lives in Belgium.
Chris Smit
- 198 Cultural Differences and Government with Maria Paula Correa - 18 November 2025
- 197 Product Sourcing in China with Omer Sasson - 7 November 2025
- 196 Cultural Differences with Sarah Williams - 28 October 2025