196 Cultural Differences with Sarah Williams

Cultural Differences with Sarah Williams

Sarah Williams is a Business Growth Strategist and Founder of Leading Culture. With over 20 years of experience helping businesses grow with purpose, profit, and people at the core, she’s known for transforming underperforming operations into thriving, high-performing companies.

She works with ambitious business owners — from family-run firms to $100M+ enterprises — to strengthen strategy, realign leadership, and build cultures that drive innovation and performance. Her approach is practical, grounded, and focused on real results.

A key part of her work is navigating cultural differences within teams and across organizations. She shows leaders how cultural differences shape communication, motivation, and decision-making — and how to turn them into a strategic advantage.

At the heart of her work is the belief that culture isn’t soft — it’s the oxygen that keeps business alive. Combining sharp strategy with a deep grasp of human behavior, she helps leaders simplify complexity and leverage cultural differences to unlock what’s next.

Sarah’s tips to become more culturally competent are:

1. Language; understanding conditions; be aware of the traditions; ask people, what do they do?
2. Perspective: really understand the other person’s perspective; stand in someone else’s shoes.

Links mentioned in this episode are:

• Website: https://www.leadingculture.co.nz/home

Want to avoid the most common mistakes when working internationally? Read this article.

Cultural Differences with Sarah Williams

More stories and culture can be found here.

Culture Matters

The Culture Matters Podcast on International Business & Management Podcast

Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, and get the Global perspective here at the Culture Matters podcast on International Business.

We help you understand Cultural Diversity better by interviewing real people with real experiences.

Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast.

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