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About This Week’s Guest
Dr. Joe Cobbs
Joe Cobbs is an Associate Professor of Sports Business at Northern Kentucky University and co-founder of KnowRivalry.com.
Research, teaching, and industry engagement in the Department of Marketing, Sports Business, and Construction Management.
Specialties include team rivalry, international sponsorship, and the business of Formula One racing.
“The Olympic games are also about politics.”
Joe Cobbs gives tips to become more culturally competent:
- Read about other cultures and/or watch documentaries.
- Travel. Although this requires a budget, it is obviously the best way to experience another culture.
- If you can’t travel, you can always meet people from your own community who are from a different part of the world or have a different background.
Interview Links
Links that are mentioned in this episode:
- Website: http://knowrivalry.com/
Sports Rivalry on Culture Matters
The Culture Matters Podcast on International Business & Management Podcast
Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, and get the Global perspective here at the Culture Matters podcast on International Business.
We help you understand Cultural Diversity better by interviewing real people with real experiences.
Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast.
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His education is in Organisational Psychology and he has lived in the USA, the Netherlands, and currently lives in Belgium.
Chris Smit
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