Jeroen KettingAbout This Week’s Guest

Jeroen Ketting

Jeroen Ketting is a Dutch business advisor, author, and speaker who has helped hundreds of companies succeed in the challenging Russian market.

His thought leadership and contributions to the public debate have made him a sought-after expert on Russia for both governments and the media.

His thought leadership and contributions to the public debate have made him a sought-after expert on Russia for both governments and the media. Ketting’s extensive Russian network, experience, and practical advice are invaluable for companies looking to do business in Russia

Ketting’s extensive Russian network, experience, and practical advice are invaluable for companies looking to do business in Russia.

His 3 (plus a bonus) tips to become more culturally competent are:

  1. Only deal with Russia if you enjoy dealing with Russians in Russia. Look at the country and its people as a glass being half full, rather than half empty.
  2. You’ll be more effective and efficient if you leave your own viewpoints behind, but with that, you don’t have to become Russian (you can’t and you won’t). You play soccer/football with soccer/football rules. You don’t play soccer/football with rugby rules. Play “the game” like the game should be played in the country that you’re playing it.
  3. Make sure you get introduced to Russia. Business cards alone won’t do it. Understand what you’re getting yourself into. Follow a course, get a workshop, get some coaching, and read a book. Start before you’re even in Russia with this.
  4. (Bonus) Try to understand and accept (the Russians); don’t be judgemental.

Interview Links

Links that are mentioned in this episode:


Build Your Cultural Competence

In the Culture Matters podcast, we interview real people with real stories.

Every other week there is a guest with broad international experience and lots of cultural insights. I interview real people with real stories.

To subscribe directly using iTunes or Stitcher, Click hereor here (or click any of the images below).

Culture Matters Podcast in iTunesCulture Matters Podcast in Stitcher

How To Get In Touch With Culture Matters

I’d love for you to get in touch. There are a couple of ways you can do this:

Finally

Thank you so much for taking the time to read this far, and to listen to my Podcast.

I hope you will be back for the next episode of the Culture Matters Podcast!

Culture Matters

Chris Smit
We're looking for new Podcast Guests!

We're looking for new Podcast Guests!

If you think you or someone you know would make a good guest for our Culture Matters on International Business, drop us an email.

(make sure you or the person you know will be able to talk about International affairs!)

Thanks, we'll be back to you soon!