030: Sunder P About Cultural Differences and Virtual Assistance

Sunder P is the Managing Director & CEO of TTK Services Pvt. Ltd., a TTK group company focused on providing technology-enabled consumer services.

He is responsible for business strategy and the overall profitability of the firm, overseeing three divisions with distinct business models, operations in 6 cities in India, and a staff strength of more than 300 employees.

He has been involved in conceiving and building innovative services in the outsourcing market, leveraging technology and specifically the consumer Internet for the last 12 years.

One of those divisions is called “GetFriday“. Get Friday is the largest player in the organized Virtual Assistant (VA) Services market globally. It provides 24/7 VA services to individual and small business clients in more than 50 countries across the world, spanning 4 timezones. Get Friday has been featured on numerous world media and renowned publications across the globe for their service innovation. The list includes the NY Times, WSJ, CNN, ABC GMA, CBS News, The Times (London), The Guardian (UK), Sydney Morning Herald, Der Spiegel and many more.

His 3 tips for becoming more culturally competent are:

1. Acknowledge, accept, and respect that there are cultural differences
2. Be empathetic towards the other person
3. Be respectful of what the other person brings to the table in terms of who he or she is