Where is Culture? A Focus Point

During our Cultural Awareness Training, we focus on Where Culture Is.

In other words can we isolate culture and distinguish it from Personality and what is Common to All Men Kind? The answer is yes. Culture has a place amongst the other two (Personality and What is Common to All Men Kind).

To make it a bit clearer, let’s put it in a picture (see below): Read More

French revolution at the World Cup 2010 in South Africa

French strike

Why did the French national football team revolt in a way they did during the WC2010 in South Africa?

Pretty much everyone following the WC2010 knows what happened: Anelka was sent home after he verbally abused coach Raymond Domenech and then refused to apologise. Consequently the whole team went on a training-strike, much resembling common life and society in France.

Why do the French strike so much, including their national football team? From a cultural perspective this can be explained as follows: French culture, according to research from Professor Geert Hofstede, has a relative high score on one of the cultural dimensions Power Distance.

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Why Mr. Sarkozy will not change France

Sarkozy

The newly elected French president Nicolas Sarkozy has pledged to reform France, make it more competitive and an important player again in the Global arena.

He will not succeed.

Why not? Because of two reasons.

The first is because, in France, Power is important. Power as in the form of Hierarchy (France scores 68 on the dimension “power distance or PDI”, of Hofstede’s model of cultural values). This factor shows in Mr. Sarkozy taking the center stage time and again, and wanting to stand in the lime light. Whilst his counterpart in Germany, Ms. Merkel, is by far more successful in reforming Germany, and giving the credit to her team (Germany scores a remarkably low score of 35 on this “power distance” dimension), and not herself.

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Boeing & Airbus, A Cultural devide

Airbus Boeing

Airbus is grown up now, as an aircraft maker. It took years of hard work, and billions of Europeans’ tax money in the form of state subsidies to come at par with its American rival Boeing. But the subsidies have dried up, and so has the performance of the last year(s).

Airbus has made a few attempts to get out of their current situation: the launch of its flagship the Biggest of them all, the A380 super-jumbo. Last year, on the opening day of the Farnborough International Air Show, Christian Streif, then the new European boss, unveiled three versions of its newly redesigned, wide-bodied A350 model. This latest model, not the A380 is the key to restoring Airbus competitiveness.

Still Airbus has lots of troubles.
The A380 super-jumbo will be delivered almost two years later then planned to its customers. This will cost the company billions.
Airbus scrapped a $4 billion update of its successful A330 model in favour of the new, extra-wide bodied plane called the A350XWB, which will cost around $10 billion to develop.

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Zidane and the World Cup finals 2006

Zidane headbutt

Did the remarks of Italian soccer player Materazzi in the FIFA World Cup Final to Zidane made the latter loose face or not?

If so, we should not be surprised about Zinadine’s response. Why? Zidane comes from originally from Algeria, a collectivistic society and he will be mentally “programmed” by his parents in Algerian values.

The main characteristic of a collectivistic society is that people are a member of an extended family or “in-group”. This group takes care of its members, however in return for strict loyalty. Nowadays, wealthy Algerian, like Zidane, don’t need groups to take care of them, but the collectivistic values still maybe “internalized” within Zidane’s mind.

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