Fons Trompenaars, Riding the Waves of Culture: Understanding Diversity in Global Business

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Fons Trompenaars, Riding the Waves of Culture: Understanding Diversity in Global Business

The world’s geopolitical dynamics have shifted significantly, affecting how countries interact and do business. As a business leader, it’s no longer just about avoiding cultural missteps. Now, you need to be more cautious, deeply understand cultural nuances, and use these differences strategically to gain a competitive edge.