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Culture Matters in International Business
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Books
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Hofstede, Pedersen & Hofstede, Exploring culture
Marieke de Mooij, Consumer Behaviour, and Culture
Marieke de Mooij, Global Marketing, and Advertising
Samuel P. Huntington, The Clash of Civilizations and the Remaking of World Order
Susan Schneider & Jean-Louis Barsoux, Managing across cultures
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