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The Good Assumption in International Business
The term ‘economics’ comes from the Ancient Greek oikos, which means ‘house’, and nomos, which stand for ‘custom’ or ‘law’. In other words, economics is really a social science about the ‘rules of the house'. Macroeconomics, microeconomics, business economics,...
Trust in International Business (but Verify)
The phrase ‘Trust but Verify’ was emphatically used by former US President, Ronald Reagan during his dialogues with Michael Gorbachev, then-leader of the Soviet Union. Reagan picked up the phrase from an American writer called Suzanne Massie, who told him that...
American Stereotypes in International Business
In terms of stereotyping the inhabitants of an entire nation, I can’t think of people who are more subject to being boxed in than Americans. I will leave the classic clichés aside as they do not provide meaningful insight or are simply false. However, I think it is...
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Call Direct: +32476524957
European Office (Paris) Whatsapp: +32476524957