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106: Cultural Differences in the Fitness Industry with Mounir Azegra | Culture Matters
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Cultural Difference in the Fitness IndustryMounir Azegra

About This Week’s Guest

Mounir Azegra

Mounir Azegra is the founder of iWannaBurnFat.com.

iWannaBurnFat provides evidence-based training and nutrition information to the fitness community.

With the use of scientific research and logic, he has helped thousands of people improve the way they look and feel. He’s also a second-generation Moroccan living in the Netherlands.

Having a multi-cultural upbringing gives him a unique ability to coach individuals from different cultures.

“It seems that people from all over the world, irrespective of their culture, want a 6-pack and big bicept.”

His tip to become more culturally competent is:

  • Try not to be judgemental. That’s all. No-one and nothing is better than the other. It is just different.

Interview Links
Links that are mentioned in this episode:

If you want to listen to other episodes (podcasts) covering different aspects in fitness and sports, listen to any of these:

Why Culture Plays a Role in Sports; Susan Salzbrenner

NBA Sports Legend John Amaechi on Sports, Business, and Culture

International Sports, Rivalry, and Culture with Joe Cobbs


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Book Chris Smit as a Speaker

If you're looking for an Engaging, Exciting and Interactive speaker on the subject of Intercultural Management & Awareness you came to the right place.

Chris has spoken at hundreds of events to thousands of people on the subject of Cultural Diversity & Cultural Competence.

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Chris Smit

I'm passionate about Cultural Difference. I have been helping organizations save time and money when they work Internationally for the last 19 years. I have had the fortunate opportunity to hold lectures, workshops, and consulting projects on this subject World Wide. It has made me understand my own culture much better, and appreciate the differences around the world.
I have a Master's Degree in Organisational Psychology and have lived in the USA, the Netherlands and, currently, in Belgium.
Thank you!

Chris Smit
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