Cultural Difference in the Fitness IndustryMounir Azegra

About This Week’s Guest

Mounir Azegra

Mounir Azegra is the founder of

iWannaBurnFat provides evidence-based training and nutrition information to the fitness community.

With the use of scientific research and logic, he has helped thousands of people improve the way they look and feel. He’s also a second-generation Moroccan living in the Netherlands.

Having a multi-cultural upbringing gives him a unique ability to coach individuals from different cultures.

“It seems that people from all over the world, irrespective of their culture, want a 6-pack and big bicept.”

His tip to become more culturally competent is:

  • Try not to be judgemental. That’s all. No-one and nothing is better than the other. It is just different.

Interview Links
Links that are mentioned in this episode:

If you want to listen to other episodes (podcasts) covering different aspects in fitness and sports, listen to any of these:

Why Culture Plays a Role in Sports; Susan Salzbrenner

NBA Sports Legend John Amaechi on Sports, Business, and Culture

International Sports, Rivalry, and Culture with Joe Cobbs

You Can Also Listen to the Culture Podcast and Management Podcast

Chris Smit PodcastCulture Matters Podcast (on international business)Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, get the Global perspective here at the Culture Matters podcast on International Business.

We help you understand Cultural Diversity better by interviewing real people with real experiences.

Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast.

To Subscribe to this Management Podcast, Click here.

Culture Matters Podcast in iTunes
The Culture Matters Culture Podcast. Available on iTunes and Stitcher Radio Culture Matters Podcast in Stitcher

If you have a minute, please leave me an honest rating and review on iTunes by clicking here. It will help the visibility and the ranking of this culture podcast on iTunes immensely! A BIG THANK YOU!

Enjoy this FREE culture podcast!

Music: Song title -

More Ways of Listening:


Chris Smit

I'm passionate about Cultural Difference. I have been helping organizations save time and money when they work Internationally for the last 19 years. I have had the fortunate opportunity to hold lectures, workshops, and consulting projects on this subject World Wide. It has made me understand my own culture much better, and appreciate the differences around the world.
I have a Master's Degree in Organisational Psychology and have lived in the USA, the Netherlands and, currently, in Belgium.
Thank you!

Chris Smit
Did You Like What You Read?

Did You Like What You Read?

If so, why not sign up for our mailing list?

You'll get only (!) 1 email a month with our latest articles & podcasts.

All for Free! Can't say no to that one!

Sign-Up Below Now...

One More Thing to Do: Check Your Inbox (and Spam box) to Confirm Your Subscription. Thanks!

Share This