185 American Business with Muraly Srinarayanathas

American Business with Muraly Srinarayanathas

Western corporations looking to increase their global presence often find that their traditional marketing methods fail when they attempt to build their brands in areas with distinctly non-Western cultures.

In Between Borders, Beyond Boundaries: Strategies for Authentic Business Engagement in an Interconnected World, author and global strategist Muraly Srinarayanathas offers his insights to North American companies that want to expand into foreign markets and to companies that seek to enter North American business markets.

“Third culture kids are children born in a different country than their parents were.”

Muraly’s tips about Chinese American culture to become more culturally competent:

1. If you can afford it, immerse yourself in different cultures, not only in Western-brand hotels but also in restaurants locally.
2. When you’re in a country, follow the local sports, e.g., Cricket or any other sport.
3. Between borders beyond boundaries. About doing business in Asia and North America.

Links mentioned in this episode are:

• LinkedIn: https://www.linkedin.com/in/muralys/

• Website: Muralys.comhttps://muralys.com/

Want to avoid the most common mistakes when working internationally? Read this article.

American Business Culture on Culture Matters

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