How International is Flavored Peanut Butter?
About This Week’s Guest
Marketing Manager at De Pindakaaswinkel.
Together with his two friends, Michiel and Bas they started the idea of flavored peanut butter in Michiel’s house.
Currently, they have four shops in the Netherlands and are considering expanding to Scandinavia.
“One of our bestsellers is Peanut butter with chili & lemongrass flavor”
His tips to become more culturally competent is:
- Don’t go on your assumptions. Instead, talk to people and find out for yourself.
- Stay close to your clients and the people you sell to. Keep in touch and know what is going on.
Links that are mentioned in this episode:
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About Peter van der Lende
Peter has joined forces with Culture Matters.
Because he has years and years of international business development experience joining forces therefore only seemed logical.
Being born and raised in the Netherlands, he has lived in more than 9 countries of which most were in Latin America.
He currently lives in Atlanta, Georgia (USA) with his family.
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