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Food and Culture: How International is Flavored Peanut Butter?
About This Week’s Guest
Chiel Spruitenburg on food and culture
Marketing Manager at “De Pindakaaswinkel.“
Together with his two friends, Michiel and Bas, they started the idea of flavored peanut butter in Michiel’s house.
Currently, they have four shops in the Netherlands and are considering expanding to Scandinavia.
“One of our bestsellers is Peanut butter with chili & lemongrass flavor”
His tips to become more culturally competent are:
- Don’t go on your assumptions. Instead, talk to people and find out for yourself.
- Stay close to your clients and the people you sell to. Keep in touch and know what is going on.
Interview Links
Links that are mentioned in this episode:
Food and Culture on Culture Matters.
Want to read an article on culture and retail management? Click here.
If you want to listen to other episodes (podcasts) covering different aspects in fitness and sports, listen to any of these:
The Culture Matters Podcast on International Business & Management Podcast
Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, and get the Global perspective here at the Culture Matters podcast on International Business.
We help you understand Cultural Diversity better by interviewing real people with real experiences.
Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast.
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His education is in Organisational Psychology and he has lived in the USA, the Netherlands, and currently lives in Belgium.
Chris Smit
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