125: Jen McFarland on Equality and Being Ethnic Relative

Jen McFarland on Equality & Being Ethnic Relative

About This Week’s Guest Jen McFarland

Jen McFarland, the host of Women Conquer Business Podcast, has spent over 10 years as a business analyst and growth strategist.

She lived and worked in Kazakhstan for two years where her experiences made here a champion for equity, human rights, and cultural competency.

Jen’s goal is to help women and people of color build sustainable businesses positioned for expansive growth.

Her strategies and tactics guide clients to navigate change and uncertainty gracefully while staying in alignment with their 3-5 year business goals.

“Don’t be ethno-centric, but rather be ethnic-relative.”

Her tips on becoming more culturally competent are:

1. Travel as much as you can. Even going to the other part of town can give you a different perspective.
2. Talk to people face to face; you can always learn something; don’t be a troll on Social Media.
3. Take the time to listen to what’s being said, rather than to think what to say next.

Links mentioned in this episode are:

• Jen’s website
• A link to the Wikipedia page on Kazakhstan
• Any Social Media platform by using the handle JenSMcFarland

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