About This Week’s Guest
Laura Lindsay is Director of Global Communications at Lonely Planet; an avid traveler she has worked in the travel industry for almost a decade interspersed with visiting over 40 countries.
Currently looking after Lonely Planet’s brand communications; Laura is responsible for Lonely Planet’s reputation in the media, profiles of the company’s spokespeople and internal company communication.
Most recently, driving the company’s story of transformation from guidebook publisher to multimedia brand.
Laura also manages the company’s largest brand campaign, Best in Travel.
- Be curious. Being curious about your new surroundings, the people, the food is the best way to experience different cultures.
- Engage with the local people. Go to that man around the corner. Talk to the waiter. Share stories and expertise.
- Don’t always focus on the negative. The food you didn’t like, the way you were treated. Although bad experience stories seem to be interesting to tell at birthdays, remembering the good things is really more enjoyable.
Links that are mentioned in this episode:
The Culture Matters Podcast on International Business & Management Podcast
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Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast.
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Music: Song title - Bensound.com
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- How International Business Schools can Benefit from Cultural Competence - 9. August 2021
- Tell me Something I don’t Know - 8. July 2021